
Who What Why?
Play On.
Four friends, four girls, four rugby players throwing our personalities into something that brings our worlds of sport and style together, which is totally Play On.
Lineouts and lipgloss CAN share the same spotlight and we’re not shying from that. Our bodies are built to style, to dress, to perform and to be proud of; introducing Below The Shoulder: built with love for just that space.
A lack of female led fashion brands within the rugby world, got us thinking... women deserve to be represented in their field and taken seriously without sacrificing their femininity, however they chose to define it. BTS is screaming this from the sidelines and we’re not willing to compromise, turning up the heat with each drop.
We’re tackling the world of fashion and sport, causing a collision that doesn’t result in just another kit campaign of women not feeling their best.
So, here we are, turning heads and clapping at the fact that women, sport & rugby can all be expressed in one cute outfit, shamelessly, by whoever and however it is worn.
This is now an open invite to rep Below The Shoulder, turn those heads and style us, tag us and share away. We hope you’re as proud to rep it as we are.
Play on.
Emma, Jess, Sarah & Zoe x